The Business Plan Essay Example | Topics and Well Written Essays - 8250 words

The Business Plan - Essay ExampleDark Horse Imports Inc. is dedicated to providing the Australian public with the best tasting, premium beer the world has to offer and also aims to control and distribute all fundament related products for Australia.Dark Horse Inc. is a local management company in Australia which depends directly on The Spirit, Hop and Grape Company (Asia) Ltd. Dark Horse ordain import ass lager from Malaysia and volition take responsibilities of all the logistic process, from Malaysia to the final consumer, and also all the grocery storeing and promotion activities. The management police squad for Shag is highly motivated and well qualified for the job. It will consist of Joseph P. Keenan II (CEO), Jacint Fit (CFO) and gum benjamin Jeffery (Marketing and Sales).The first product that we will be launching will be SHAG, a premium lager microbrew type beer due to the lack of any real competition in this marketplace. The second product will be Blue SHAG Vodka plu s, a delightful Vodka drink based with taurine, guarana and caffeine. The third product is a fab drink. Following the trend of fab drinks, SHAG will launch its own exciting veer of fruit-flavoured fermented alcohol drinks.SHAG Beer Brewed traditionally in Holland, with long lagering and fermentation process, Shag Lager has an souse subject area of 5% ABV. Using natural spring water, superior malt, hops and yeast from Holland respectively. The end result is a premium lager superior to other major brands. Shag is supplied in 24-pack cases consisting of 300ML feeding bottles in cluster (six-pack) packaging. major Benefits -Superior Lager - Superior taste compared to other major brands in the marketPotentially well-set Market Presence - for the growing and large Australian Beer MarketUnique and Attractive Packaging enforce of Superior Products from HollandSupplied in Convenient PackagingBlue SHAG Vodka plus Vodka-based drink with taurine, guarana and caffeine. Described as being a better tasting product than most other Blue drinks, Blue Shag has an alcoholic content of 5.5% ABV. Its unique, 250ml bottle and their marketing plan through merchandising will ensure hatful keep coming back for more.Major Benefits- Unique Taste Aim for Customers wanting more of Shag - 250 ml bottleUnique Marketing PlanSaleable as the Best Blue Drink in the marketAppropriate Alcohol ContentSHAG fab Following the trend if fab also called flavored alcoholic beverages, SHAG will launch its own exciting range of fruit-flavored, fermented alcohol drinks. Fabs has been widely credited with a maintained sales in an wider alcoholic drinks markets as the more traditional spirits markets decline . The conclave of naturally fermented alcohol and delicious fruit juices will