Jeff Bezos, Amazon.Com’s Founder

In your opnion, what harbours a great loss leader? Is it a person who leads with upright priority for his staff, never misses a moment to buy the farm with his team and always values the advice of others? Or is it a sharp-witted leader who focuses on profitability, knows how to corporate and is brilliant in maintaining a good relationship with every business partner? The two mentioned stereotype seem invariable in the business world nowadays however, the Americas best leader is neither of them. Jeff Bezos, commit of the Amazon. om, the leader who was named one of the best in America, is a man of surprise who fears no failure and dust stubborn with his goals regardless of all the critics and misunderstanding the world has given him. For all those reasons, our groups has chosen him as our favortie leader to present about today. Jeff owns many charateristics to be a great leader, most prominent among which is his ability to be longterm-oriented in other words, he is a visionary l eader. He did not mind the slow increment in the first 4 sr. age of operation and quick-buck has never been one of his objectives.After 6 years of doing the business, the fraternity finally made a profit and that was when Jeff Bezos said For the first four years of the company, we worked in coitus obscurity. We always had lots of supporters and we always had lots of skeptics, and thats still the same today. Its just that the level of visibility is so much higher. If you look at the six years that weve been doing business, in exactly one of those six years we were not the underdog. Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway. Jeff was well aware that every company requires a long-term view and if a leader is firing to take a long-term orientation, he has to be willing to stay heads down and ignore a wide array of critics, even well-meaning critics. Coworkers and chroniclers characterize Bezos as a visionary who on th e appear is easygoing but keeps his employees on demanding schedules. He sets weekly management meetings with managers reporting on new products and set and taking on questions from the CEO.Bezos has promoted innovative efforts among his employees through the Just Do It program, which rewards those who come up with and execute ideas that facilitate the company without first obtaining permission from their bosses. He has a vision which he is able to explain to his employees through what he has done and that is what makes his employees look up to him and commit themselves to the company. Another trait that makes Jeff Bezos so good a leader is that he is a paradoxical mix of stubbornness and flexibility. He once said If youre not stubborn, youll give up on experiments besides soon.And if youre not flexible, youll pound your head against the protect and you wont see a different solution to a problem youre stressful to solve. Jeff Bezos learned the importance of being goal-orient ed. He never gave up and was willing to try new things when the old things werent working. He accepted his failures, and the failures of those working with him as lessons learned ( nhu bai hoc kinh nghiem) and moved on to the next strategy. Because of this determination to continue and reach goals, people were willing to follow him and believe that he would keep working until he at last achieved success.His flexibility reflects in the way he handles tough decisions. Normally with decisions he seems to be fact-based. Bezos will make an extraordinary effort to study the numbers rather than rely on his teams best instincts and judgments. However at other times, Bezos says, you cant solely rely on facts because it would be too hard to test an idea, or too costly, or you cant figure out how to do it. Jeff Bezos, Amazon. coms founder, is a study in contradictions analytical and intuitive, careful and audacious, prankish and determined.