The Media Essay Example | Topics and Well Written Essays - 1000 words

The Media - Essay ExampleThose who have made the remove be aw be of this bias and do not want to be influenced by it, especially if they are not of the same opinion. It appears to be an undeniable fact that the media has the power to influence peoples opinions, which female genital organ severely impact social and political climates therefore, it is extremely important that the average person develop the susceptibility to judge the quality of their watchword sources.First and foremost, it is vital that people understand precisely how the media impacts their opinions. According to the hold entitled How the Media Portray Issues, author Scott London tells his audience that they must pay greater attention to how their intelligence is framed. A frame is the central organizing idea for making sense of relevant events and suggesting what is at issueTo trace frames, the informational content of news reports is less important than the interpretive commentary that attends it(London). I n essence, London is saying that the news itself does not matter, but it is how the news is presented to the audience that is very important to be aware of as it is the medias interpretation of the news which can influence the publics opinions. Since a lot of the traditional media sources are interpreted from a liberal perspective, that means that the media might not report certain aspects of a fade of news if it does not fall in line with or hurts their own opinion/interpretation of it. This fictitious character of thinking shows a lack of objectivity. According to London, Objectivity has been the ruling principle in American journalism for the better part of the 20th century(London). However, London believes that objectivity does not really exist in todays world objectivity became a standard in journalism precisely when the impossibleness of overcoming subjectivity in presenting the news was